Corporate Visual Identity is the set of graphics that presents a company, product or service to the public.
The uniform application of these elements reflects stability and quality.
The first and most important of these graphics is the logo. A well-made and well-applied design conveys an image of competence to the public. Care should be taken so that the logo is not applied incorrectly or poorly not to compromise the corporate identity. A logo that appears on each application with different shape, color or resolution reflects a lack of care for the identity.
The media proliferation we have today made indispensable to use other elements to define a dynamical identity. Images, types, graphics and a color palette can be used to strengthen the Corporate Visual Identity.
To use correctly all these elements, Visual Identity Manuals can be created. These guides should have a clear and accessible language for most people because the identity is built on a daily basis.
